What conversion rate should I expect?

Anybody answering that before looking at your store is guessing. What I will commit to is telling you, inside two weeks, what is realistic for your category, traffic mix and price point, and what the gap is worth in pounds.

Do I have enough traffic for this?

Below roughly a thousand orders a month, formal testing is not the right tool. Structured, evidence-led change still is, and that is what I would do instead.

Who implements the changes?

I do, in your theme, or I brief your developer. Either way the work ships, because a roadmap nobody builds is worth nothing.

Conversion rate optimisation for Shopify brands

You are already paying for the traffic. Getting more of it to buy is cheaper than getting more of it to arrive, and unlike media spend it does not stop working the month you stop paying.

Book a 20 minute call Start with a Growth Review

You are probably here because one of these is true.

Traffic is flat or up, and revenue is not following it.
Your conversion rate has not moved in a year and nobody can tell you why.
You have run tests, and you are not confident any of them proved anything.
Mobile converts at a fraction of desktop and it has been on the list for months.
Paid costs keep rising and the only lever anybody offers you is more budget.
Somebody has quoted you a large number for a redesign and you do not know whether it will pay back.

What I actually do.

Find where the money leaks. Funnel analysis by device, source, and new against returning. Session replay and heatmaps on the pages that carry the revenue. On-site search and the queries that return nothing. Checkout drop-off, step by step.

Ask your customers. Exit and post-purchase surveys, support tickets and reviews read properly, and a handful of real people using your actual product page. Most conversion problems are stated plainly by customers and read by nobody.

Build a roadmap that is ranked, not just long. Every hypothesis scored on expected impact, how confident I am, what it costs to build, and how long before you know. Sequenced so the cheap certain wins ship first and pay for the slower ones.

Run tests that can conclude. Sample size calculated before we start, not after. If your traffic cannot power a test I will say so, and we ship the change on evidence and judgement rather than pretending a two percent lift on four hundred sessions means anything.

Fix the product page and the checkout. The two pages that decide most of it. Information hierarchy, sizing and fit confidence, delivery and returns clarity, payment options, and every avoidable step between wanting the thing and having bought it.

Leave you the record. Every test, result and decision documented in your own system, so whoever comes next does not repeat what we already learned.

The first ninety days.

Weeks one to four

Analytics made trustworthy, research done, roadmap agreed. The uncontroversial fixes go live in week three, because they do not need a test to justify them.
Weeks five to eight

Two or three properly powered tests running on the highest value pages, plus the product page rebuild if that is where the evidence points.
Weeks nine to twelve

Winners rolled out, losers documented and understood, and next quarter's roadmap rebuilt on what we now know rather than what we assumed in month one.

+32%

conversion in the Australian market at Smiffys, from a structured conversion programme.

That work also contributed to thirty percent revenue growth year on year on forty-six percent more traffic, and it came from exactly the process above. Research first, a ranked roadmap second, and tests sized so they could actually settle the question.

The full track record

Two things I will not do.

I will not run tests your traffic cannot conclude and then present the noise as a win. If the maths does not support a test, I will tell you, and we will make the change for a reason you can defend instead.

I will not sell you a redesign as a conversion strategy. A rebuild is occasionally the right answer and it is usually the most expensive way to change the fewest things that matter. If the Review says your problem is acquisition or margin rather than conversion, I will say so and you can spend the money where it will work.

Questions.

What conversion rate should I expect?: Anybody answering that before looking at your store is guessing. What I will commit to is telling you, inside two weeks, what is realistic for your category, traffic mix and price point, and what the gap is worth in pounds.
Do I have enough traffic for this?: Below roughly a thousand orders a month, formal testing is not the right tool. Structured, evidence-led change still is, and that is what I would do instead.
Who implements the changes?: I do, in your theme, or I brief your developer. Either way the work ships, because a roadmap nobody builds is worth nothing.

Tell me your conversion rate and your traffic.

Twenty minutes is enough for me to tell you roughly what it should be, and what the difference is worth.

Book a 20 minute call hello@scaleandsummit.com