Pricing
The diagnostic work is fixed price, so you know exactly what you are committing to before you commit to anything at all.
Ongoing work is quoted from the plan, because until the plan exists neither of us honestly knows what it needs. A twenty minute call is usually enough to give you a range.
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£1,750
Growth Review
Two weeks, fixed scope, one off. Around fifteen hours of work. It rises to £2,500 once the first two brands are done.
You get the decisions worth making this quarter, each scored and labelled by how much I actually know, a ranked backlog of everything else, a ninety minute session where we decide, and the written ninety day plan. The fee comes off your first invoice if we carry on.
What a Review covers in full -
£2,500
Pre-Investment Review
The same diagnosis aimed at one expensive decision rather than the whole business. A replatform, a rebuild, an agency change or a new market.
The case for, the case against, what it is likely to cost in money and in months, and what happens if the assumption underneath it turns out to be wrong. Written so it can go in front of a board or an investor without editing.
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Quoted from
the planOngoing work
Execution across whichever disciplines the plan prioritised, with monthly reporting against the one number we agreed.
Rolling, with thirty days' notice on either side, and no annual contract. If the work is not paying for itself you should be able to stop. Two brands at a time, so the answer is sometimes that you go on a list.
What is never on the invoice.
A percentage of your ad spend. Charging that way pays me more to spend more of your money, which is a strange incentive to build a relationship on.
A markup on anything. Media, tooling and specialist time are billed at cost, in your own name, on your own cards.
Bronze, silver and gold. Tiered packages sell hours rather than outcomes and force the same plan onto every brand. Your plan comes from your review.
A performance-based fee. I do not control your pricing, your stock, your product or your brand, so I cannot honestly carry the risk on them. A fixed fee and a number we both agreed is cleaner for everyone.
For comparison, a full-time ecommerce manager costs a salary plus employer costs before making a single decision.
That is the honest benchmark for this kind of work, and it is why the brands who get most from it are the ones who are not yet ready to make that hire but have outgrown doing it themselves. If a permanent hire is the better answer for you, I will say so, and a Review is a cheap way to find out what that person would need to be good at.
Twenty minutes will tell you which of these you need.
Or that it is none of them, which happens often enough to be worth saying out loud.