Find the ecommerce opportunities worth acting on.
A fixed-scope commercial review of the ecommerce operation. It finds where revenue and margin are leaking, and turns what it finds into a ninety day plan.
When it fits.
You know ecommerce could perform better, and it is not clear where the commercial opportunity sits. There is plenty of data and activity, and no agreed view of what deserves attention first.
It is also the lower-risk way to see how I think before committing to ongoing fractional leadership.
What I look at.
- Traffic quality and acquisition economics
- Conversion and the customer journey
- Average order value and merchandising
- CRM and retention
- Subscriptions, where relevant
- Trading and promotions
- Margin and profitability
- Analytics and reporting
- The operating model: team, agencies and ownership
- Platform and roadmap
I need read access to analytics, the ecommerce platform, advertising accounts and the email or CRM platform, plus recent trading reports and margin by category where you have them.
What you receive.
Ten evidenced opportunities ranked by what each is worth, three agreed as immediate priorities, seven sequenced behind them, a live decision session with you and your team, and a written ninety day plan.
Every finding says whether the data shows it or it is my judgement, so you know how much weight to put on each one. The plan puts an owner and a number on every line.
What happens next.
The plan is yours. Some businesses run it with their own team and agencies. Others ask me to lead it as their fractional Head of Ecommerce, in which case the review becomes the first month of that work.
Questions that usually come up
-
Does the review commit me to anything further?
-
No. It is complete on its own, and the plan is yours to run however you choose. Some businesses run it with their own team, and some ask me to stay on to lead it.
-
How much of my time does it take?
-
An hour at the start, setting up access, and the decision session at the end. Your team and agencies are asked a few short questions along the way.
-
How is it priced?
-
A fixed fee for a fixed scope, quoted on the call once I know the size of the business and the channels involved, and agreed in writing before it begins.
-
Will you need access to our accounts?
-
Read access to analytics, the ecommerce platform, advertising accounts and the email or CRM platform. Everything stays in your name, and access is removed at the end.
Start with a clear view of the opportunity.
Tell me about the business and what ecommerce is expected to deliver this year. On the call I will explain how the review would run for you.